How We Develop A Successful Content Marketing Strategy?

01

Define marketing goals

In the first stage, we set clear end-goals that we desire to achieve to take your business to the next level - whether for B2B, B2C or non-profit organization. This not only lets us understand your brand but also forms the backbone for our next step- planning & research.

02

Analyse to measure results

Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.

03

Create compelling & focused content

We can create highly relevant content customized as per your specifications - from blogs, news, press releases, whitepapers, case-studies, small email pieces, e-newsletters, catalogues, brochures, billboards, postcards, sales letters or online ads etc, we do everything.

04

SEO Integrated Content Marketing

We search potentially relevant keywords & SEO content ideas to include in your fresh content so that you can get better rankings in your search results. This boosts discoverability of your online presence.

05

Blog set up & Content Publishing

Depending on our content marketing strategy, we create touch points where we publish fresh content on applicable platforms in the best format that you want webpage, blog post, online PDF, plain HTML or printable etc. We also help brands in setting up blogs, optimize & manage them.

06

Making Content Social

It's important to tap social media platforms in order to share your content & popularize it by outreaching to the desired audience. We also integrate social strategy into our content marketing campaigns to help businesses plan social media activities around the content strategy.

07

Plan content strategy

We plan the content marketing strategy by creating a content calendar based on thorough research of your business and in-depth competitor analysis. This also includes searching trends, hot topics& seasonal searches. We do all this to ensure that our content marketing campaign works out best for maximum reach and the plan turns out successful in mapping the efforts against visitors' behavior.

08

Content Management through CMS

Thankfully, we also have a team of intelligent web developers who are expert at creating custom CMS that allows one to manage the content activities efficiently like - frequently updating site content, managing everything in folders, saving write-ups in draft state, updating site-navigation, auto-publishing of content, style using WYSIWYG editor, restricting access etc.

Why You Should Seek Our Content Marketing Services ?

01

Strategic Content Planning:

he foundation of our content marketing services is strategic planning. We examine your company objectives, target audience, and industry environment to develop a content strategy that connects with your goals and resonates with your target audience.

02

Customized Content Creation:

We don't believe in one-size-fits-all content. Our team crafts customized, high-quality content tailored to your brand voice and the preferences of your target audience. Whether it's blog posts, articles, infographics, or videos, our content is designed to engage and captivate.

03

SEO Optimization:

Our content is not just creative; it's also strategically optimized for search engines. We integrate SEO best practices to enhance your online visibility, improve search engine rankings, and drive organic traffic to your website.

04

Audience-Centric Approach:

We prioritize understanding your audience's needs and preferences. By creating content that addresses their pain points, answers their questions, and provides value, we build trust and foster a stronger connection between your brand and your audience.

05

Multi-Channel Distribution:

Effective content marketing entails more than just development; it also entails strategic distribution. We use a multi-channel strategy, utilising platforms such as social media, email, and industry-specific publications to guarantee that your information reaches the proper audience across several channels.

06

Brand Authority Building:

Our content marketing services aim to position your brand as an authority in your industry. Through well-researched and insightful content, we establish your business as a thought leader, building credibility and trust among your target audience.

FAQ's

Our content marketing services include SEO optimization to ensure your content is not only compelling but also visible to search engines. We integrate relevant keywords, optimize meta tags, and implement other SEO best practices for improved rankings.

ABC creates a diverse range of content, including blog posts, articles, infographics, videos, social media posts, and more. Each piece is crafted to tell your brand story and provide value to your audience, driving engagement and loyalty.

The frequency of content updates depends on your business goals and industry trends. We analyze performance metrics regularly and recommend content updates or refreshes to ensure your website remains dynamic and relevant.

Riveyra Infotech conducts in-depth audience research to understand your target demographic. We create content that speaks directly to their interests, challenges, and preferences, ensuring a strong connection with your audience.

Content Marketing