In the first stage, we set clear end-goals that we desire to achieveto take your business to the next level - whether for B2B, B2C or non-profit organisation. This not only lets us understand your brand but also forms the backbone for our next step- planning & research.
We can create highly relevant content customised as per your specifications - from blogs, news, press releases, whitepapers, case-studies, small email pieces, e-newsletters, catalogues, brochures, billboards, postcards, sales letters or online ads etc, we do everything.
Depending on our content marketing strategy, we create touch points where we publish fresh content on the applicable platforms in the best format that you want - webpage, blog post, online PDF, plain HTML or printable etc. We also help brands in setting up blogs, optimize & manage them.
We plan the content marketing strategyby creating a content calendar based on thorough research of your business and in-depth competitor analysis. This also includes searching trends, hot topics& seasonal searches.Wedo all this to ensure that our content marketing campaign works out best for maximum reachand the plan turns out successful in mapping the efforts against visitors' behavior.
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customised to your business needs & optimize the content strategy accordingly.
We search potentially relevant keywords & SEO content ideas to include in your fresh content so that you can get better rankings in your search results. This boosts discoverability of your online presence.
It's important to tap social media platforms in order to share your content & popularise it by outreaching to the desired audience. We also integrate social strategy into our content marketing campaigns to help businesses plan social media activities around the content strategy.
Thankfully, we also have a team of intelligent web developers who are expert at creating custom CMS that allows one to manage the content activities efficiently like - frequently updating site content, managing everything in folders, saving write-ups in draft state, updating site-navigation, auto-publishing of content, style using WYSIWYG editor, restricting access etc.